John the Baptist was not cool, I mean locusts and honey and a hair-shirt? That’s never going to catch on. – and yet, he did draw the crowds.
“He who has two tunics let him share with him who has none.” Well that’s kinda cool, but how about Jesus: “…from one who takes your cloak, do not withhold your tunic.” That is rad man. Cool? Well I don’t know about that.
Was Judas cool? Maybe. – but betraying your master with a kiss after he has poured his life into you for three years and finished by washing your feet? That has to be the height of uncool!
And then there is Jesus saying, “Unless you eat my flesh and drink my blood you shall not have life within you.” Not cool!
And yet Christians have been doing just that for more than 2000 years.
All rather puzzling: Perhaps the field of “Coolology” lies virgin and open for conquest by aspirant theologians.